NDR and Lisa Knittel captured so much beautiful footage from their first trip to Ærø in June 2023, that they decided to produce an extra program!
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We’ve made a lot of TV appearances over the past 15 years. We’ve been in several German and French programmes, and even taken part in a 3-part Danish series. But this time was rather special. The NDR crew were so kind and I believe their understanding of what we do as a family business and what Aeroe is all about shows in this beautiful little film.
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The online consumer frenzy known as Black Friday is not popular here on Aeroe island! It represents the opposite of everything we stand for – big online businesses, phony deals, globalised produce and marketing. Instead we have “Local Friday”, an initiative driven by the Ærø tourist office.
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